ShoreMaster is a customer-focused, market driven company
manufacturing quality products safely and efficiently with GREAT people.
Built for the Lake Life
ShoreMaster's humble beginning started in Carlos, MN by Dennis Tuel, Sr – who knew there was a better way to build a boat lift. A lift that was easier to install and built to last longer. A lift that helped waterfront owners make the most of their time on the water. This is still our purpose today – to make the most of your waterfront. While our line-up has expanded over the years, our passion for building quality systems with the user in mind hasn’t changed. Attention to every detail, every component, and superior welded craftsmanship make a ShoreMaster system the envy of the lake.
GREAT PEOPLE. Even Better Service.
ShoreMaster was born in the heart of lakes country—and it’s still home. Lake life is in our DNA, and our team is built around it. We capitalize GREAT PEOPLE because it’s not just a phrase—it’s who we are.
From welders and fabricators to engineers, dealers, and marketers, everyone at ShoreMaster shares a dedication to quality and a passion for helping others enjoy their waterfront to the fullest. That commitment extends to our dealer network—the strongest, most knowledgeable, and most service-oriented in the industry.
Looking to join us? We’re always on the lookout for hard-working, kind, and talented individuals who want to build something great.
Powered by Experience: A Family of Industry Leaders
In 2019, ShoreMaster and HydroHoist joined forces to bring together two of the most trusted names in freshwater and saltwater waterfront systems. That momentum continued in 2020 with the addition of Neptune Boat Lifts, the leading provider of custom yacht lifts. Then, in 2021, Tide Tamer Waterfront Products was welcomed into the fold, bringing durable, installer-trusted solutions for coastal lift applications.
Together, these brands—ShoreMaster, HydroHoist, Neptune Boat Lifts, and Tide Tamer—form Waterfront Brands, the industry’s most comprehensive family of waterfront equipment. From shallow lakes in the Midwest to deep saltwater marinas on the coasts, our vertically integrated product suite covers every waterfront need with unmatched craftsmanship, innovation, and service.
With manufacturing facilities and offices in Fergus Falls, MN; Claremore and Verdigris, OK; Fort Lauderdale, FL; and Snow Hill, NC, we are proud to power the waterfront experience across North America. Whether your shoreline is fresh or salt, inland or coastal, quiet or high-traffic—we’ve got you covered.
